Last month Barrington
Armstrong-Thorpe was given a 16 month jail sentence by a judge
at Chelmsford Crown Court for illegally selling teeth whitening products.
We are
living in austere times and many people are looking at ways of maximising or
supplementing their income. It is easy to go on to the internet where you can
find lots of companies offering franchise opportunities for teeth whitening or
sales opportunities for teeth whitening products and on the surface this can
seem like a perfectly legitimate way of making extra money. In the case of Mr
Armstrong-Thorpe he had been selling products since 2005 online with
concentrations of peroxide that were 100 times the legal limit. It appears that
he was doing this through several online outlets. As far back as 2007 he was
warned by Bath Trading Standards the whitener he was selling was illegal. He
appears to ignore these warnings and in 2009 was contacted by Essex Trading
Standards. Despite receiving a caution from Essex Trading Standards he still
carried on trading. I am therefore pleased that the law has finally caught up
with him although it has taken five long years to come to a conclusion.
There
has been a lot of guidance recently about teeth whitening which should
hopefully give some clarity around the whole situation. Firstly the General
Dental Council (GDC), the organisation which regulates dental professionals and
is responsible for protecting the UK public clearly states that applying
materials to teeth and carrying out procedures that are supposed to improve the
appearance of teeth and also giving clinical advice about these matters is
actually the practice of dentistry. The GDC state that this should only be
undertaken by dentists or dental hygienists/therapists working to a dentist's
prescription. I support the GDC in its view that the carrying out of dentistry
by individuals not registered with them is a criminal offence. This is not
about dentists having a monopoly it is about the protection of the public.
The most recent important
piece of legislation from the government is the Cosmetic Product (Safety)
(Amendment) Regulations 2012. This came into force on 31st October 2012. From
31 October 2012 the government has basically fallen into line with a directive
issued by the EU. This means that:
1.
Products containing more
than 0.1% hydrogen peroxide cannot be provided direct to the consumers or
public.
2.
Products containing between
0.1% and 6% hydrogen peroxide can only be sold to dental practitioners.
3.
These products can only be
made available to patients following an examination - by definition that would be a clinical procedure
which would have to be undertaken by a dentist. The first session of whitening
treatment should be provided by a dentist, or by a hygienist or therapist under
supervision of a dentist after which they can be provided to the patient to
complete the cycle of use.
4.
Products containing between
0.1% and 6% hydrogen peroxide should not be used on under 18s.
5.
Products containing over 6%
hydrogen peroxide are illegal to use.
Some dentists as an
alternative to hydrogen peroxide are using carbamide peroxide and 6% hydrogen
peroxide equates to just over 16% of carbamide peroxide.
Many
so-called teeth whitening clinics are using products such as chlorine dioxide
and sodium perborate. These are not appropriate products for teeth whitening
and have strong and serious question marks around safety attached to them. So
with so-called teeth whitening clinics, what we are effectively talking about a
group of people who are not only illegally practising dentistry, but also
selling products that are dangerous for health to a public that is unsuspecting
and is looking for what they think is a cheap bargain. Why on earth would
people want to compromise their health in this way by using organisations and
companies that are providing an service that does not fall within any
recognised framework of regulation or scrutiny?
The
so-called cosmetic teeth whitening companies try and put forward the myth of
greedy dentists ripping off the public claiming that we want to charge anything
between £350 and £700 for whitening. Here at
Langley Dental Practice we start our teeth whitening prices at just £199 for both upper and
lower teeth and this includes a full detailed consultation with an experienced
British educated, qualified and trained dentist, somebody who is skilled in the
art and science of looking after your teeth - not a "cosmetic
technician" or "beauty therapist" or even worse somebody working
out of the back of a van who comes to your home.
I
welcome the fact that there is now greater clarity around the issue of teeth
whitening and also that illegal teeth whiteners are now being prosecuted.
Everybody is looking for value for money these days but why put a price on your
health and take unnecessary risks?
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